FA’s Lomostory #1: Bringing the Can Everywhere!

by Jiawen Ngeow on November 23, 2011

I was given the opportunity to shoot with the La Sardina by Lomography for two weeks – I brought it everywhere I went – to my meetings, events, and even to dinner with my friends. For a novice, the lomo camera was user friendly and compact enough to be brought around. It was a refreshing change from handling point&shoots and DSLR – i remember standing at the media tent of an event and shooting with my camera. A photographer with his gigantic lens looked at me oddly, then said “That’s funky. What publication are you from, again?”  We ended up chatting the night away and he told him about how he collects Lomo cameras in his spare time. That’s what La Sardina gave me – good conversations, new friends.

Skater pride - those trucks are new, by the way.

I was sitting on my Globe Pintail - not that you could see it in this photo. The exposure was unintended (but cool effect!)

My entertainment writer, Jasmine and I are both skaters. We took the liberty to cruise MBS after the Gala Opening at WFW. That's Jasmine doing an ollie

At a brainstorming session with my clients, Bloodbuzz. Love their paperbag - how stylish!

We were extremely psyched that our Fever Avenue stickers finally came in. Spotted them anywhere yet?

Anyone wants one?

Joey, Jasmine & Edmund attended the Bombay Sapphire event - showing off their media gifts!

Are we pimping ourselves too much yet?

I saw the world through the through a sardine cam – what’s next?

Read FA’s Lomostory #1: Bringing the can everywhere!
Read FA’s Lomostory #2: Runway Worthy with the La Sardina!
Read FA’s Lomostory #3: Through the Eyes of a Sardine.
Read FA’s Lomostory #4: Double the Trouble with the Can!
Read FA’s Lomostory #5: Travel-handy La Sardina at Hong Kong
Read FA’s Lomostory #6: Capture the Scenes with Captain Sardina

We’ve got a surprise for you below!
***

The Lomographic Society Proudly Presents: “THE LA SARDINA PATTERN EDITION”

La Sardina Camera & Flash in Quadrat - classic houndstooth check pattern!

GEOMETRIC GORGEOUSNESS
Our La Sardina is a fashionable little fellow who can wear really everything. After celebrating adventurous sailor fashion, the camera takes on new runway-worthy looks. Domino, Möbius, Quadrat and Cubic are the names of coats donned on the bodies of the La Sardina Patterned Edition.

La Sardina Camera Domino - elegance in black and white

PATTERN PALS
Playful patterns never go out of season! Domino comes in a black and white op art pattern to please lovers of elegant extravaganza. Möbius will entrap you in his purple and yellow web like lines while Quadrat cherishes the prototype of classic patterns: houndstooth check. Cubic is for the ones who love to switch between stripes and diamonds in white, black and red. The cameras also come with Photo Accordions in matching patterns – too cute!

La Sardina Camera & Flash Cubic - feast for the eyes!

SARDINE CAN CAMERA
This little fishy pal swept Lomographers all over the world off their feet. Sweet design combined with super easy handling make La Sardina the perfect every day camera that captures wide angle pictures, wherever and whenever you want. Its plastic wide angle lens enables pros and beginners to shoot beautiful Lomographs easily. The processing is really easy due to the regular format of the shots. Accompanied by Fritz the Blitz, our most sophisticated flash, La Sardina will make your photos shine.

La Sardina Camera Möbius - adorned with purple and yellow wave-like lines

TECHNICAL DETAILS

Film Type: Standard 135 roll film
Exposure area: 36 x 24mm
Lens focal length: 22 mm
Aperture: 1:8
Angle of view: 88 degrees
Focusing range: 0.6m – infinity
Shutter speed: N (1/100), B (bulb)
Multiple exposure: independent MX switch
Flash contact: Unique Sardina flash contact
Flash Sync: first curtain X-type synchronization
Tripod socket thread: Standard ¼” tripod socket
Cable release: Universal cable release socket

For more information and more cute cameras, visit Lomography SG, the La Sardina Microsite or just buy bag a Sardina for yourself!

Love what you see? From now till 4 December 2011, stand a chance to win a La Sardina Pattern Edition of your choice (or 10 piggie points!) Simply:
1. ‘Like’ the Lomography Singapore FB page and Fever Avenue FB page too along the way!

Lomography Singapore

Fever Avenue

2. Fill up the form below.
3. Tell us which Lomostory you loved and which La Sardina Pattern Edition design is your favourite!

You may just walk away with a spanking new La Sardina Pattern Edition (to the envy of all your friends). 10 runner-ups will get a chance to bank in 10 Piggie Points! So hurry, fire away!

Fill in the form & click go!

* indicates required

*Don’t worry, your data is safe!
We don’t earn our pocket
money from selling your data.


{ 2 comments… read them below or add one }

lene November 23, 2011 at 3:03 pm

The patterned ones are damn nice!!!! I WANNNNTTTTTTT ONEEEEEEEE

Reply

Adam Kerr November 23, 2011 at 4:08 pm

Jasmine doing ollie sia. You’re a rockstar in your own right man hahaha.

Reply

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